Bettrlabs

150+ Brands Already Trust Us

Join our beta and be part of the product innovation revolution

Amul
Patanjali
Dabur
Marico
Himalaya
Emami
Britannia
ITC
Godrej
Nestle
Tata Consumer
Haldiram's
150+
Brands in Beta
Across Food, Beverage & Personal Care
2,500+
Products Simulated
From concept to manufacturing specs
85%
R&D Time Saved
Average across all beta partners
"

"Bettrlabs helped us launch 3 new SKUs in 6 weeks instead of 6 months. The AI formulation accuracy is incredible — we went straight from digital spec to manufacturing without a single reformulation."

RK
Rajesh Kumar
Head of R&D, Leading FMCG Brand

Join the brands already transforming their R&D process

From Idea to Production in 4 Steps

Our CloudLabs engine streamlines the entire R&D lifecycle, turning complex processes into simple, actionable steps.

1. Input Your Idea

Describe your concept, product reference, or ingredient list.

AI instantly maps functions, benchmarks, and regulatory logic.

2. Get Concept Blueprint

Receive a decision-ready snapshot in just a day:

Market & competitor insights, Product positioning, Formulation outline

3. Refine in CloudLabs

Create your first prototype for testing.

Swap ingredients, tweak taste profiles, adjust costs.

4. Prototype or Manufacture

Once satisfied with your prototype, move seamlessly to production.

Connected with vetted manufacturers for samples or scale-up.

Why Bettrlabs?

Bettrlabs is not another tool. It's your full-stack cloud-native R&D engine — replacing slow labs, siloed consultants, and broken handovers.

Saves Time

From 3-month R&D to 3-day simulation cycles.

Cuts Cost

No infra, no consultants, no formulation retainer fees.

Scalable Logic

Test 10+ concepts in parallel. Let data drive decisions.

AI at Core

Formulation, taste balancing, sourcing — all intelligent.

CloudLabs: AI-Powered R&D Workspace

Your R&D Engine

Our service uses advanced AI algorithms to index millions of data points, allowing you to create and validate products instantly.

  • 99.9% digital formulation accuracy

  • FSAAI-ready reports

  • Automated spec creation & vendor matching

Powered by Bettrlabs⚡️

We use Bettrlabs CloudLabs with AI integration to deliver the fastest, most accurate product development engine for food, wellness, and nutraceuticals.

Blueprint generation speed< 1 min
Report accuracy88.7%
Демонстрация работы сервиса

Ready to Build the Future of Products?

Submit your first idea and get a simulation within 24 hours.

Generic AI vs Bettrlabs CloudLabs

Why generic LLMs can't build your product — and Bettrlabs can.

Generic LLM

  • Guesswork, not groundwork

    Generates vague product ideas without feasibility.

  • Blind to the real world

    No knowledge of FSSAI, pricing, sourcing, or constraints.

  • One-shot prompts

    No iteration, no context, no memory.

  • No path to manufacturing

    Stops at the "idea" stage.

  • Language tool

    A powerful tool for text, but not for product creation.

Bettrlabs CloudLabs

  • Formulation-grade output

    Real ingredients, compliance-ready, scalable to manufacturing.

  • Built on real-world data

    Costs, vendors, regulations, nutrition, packaging — all included.

  • Always-on R&D engine

    Track, refine, and rework until your product is shelf-ready.

  • From idea to product to pilot

    A complete loop from concept to factory.

  • Product innovation platform

    An end-to-end system for creating market-ready products.

Choose Your Path to Product Success

From spark to scale — pick the track that fits your brand.

Whether you're testing an idea, scaling live products, or adding specific digital tools, we've designed plans to meet you where you are.

Ignite — From Idea to First Batch

Idea → First Batch

Free to start
1

Create Your Idea

Share concept & goals

Feasibility check

Basic market scan

2

Concept Blueprint — ₹17,500

Market & competitor report

Product positioning

Formulation outline

3

Scale — Prototype & Manufacturing

Factory‑ready specs

Sample testing & certifications

Compliance checks

Batch cost set before production

Full IP handover after Stage 3 — it's 100% yours.

Frequently Asked Questions

For Live SKUs

Elevate — Scale & Optimise

For Live SKUs

1–3% of GMV value

Portfolio audit & cost-saving roadmap

Typical R&D budget reduction: 5–12%

Compliance, supplier revalidation & reformulation

Roadmap-driven new product development

Innovation pipeline planning

Minimum 6 months commitment required. Billing created annually; payment can be quarterly or monthly.

Frequently Asked Questions

📊 Case study coming soon

Focus — Custom R&D Tools

Modular & Flexible

Custom price

On‑demand digital tools

Tailored to your product or stage

Formula cost simulation & optimisation

Ingredient sourcing database

Claim & compliance checker

Market trend dashboards

Product benchmarking

Billed annually; payment can be quarterly or monthly on full payment plan.

Tools browser coming soon

Need a custom plan?

Contact us to discuss special terms

Scale Your Product Launches with Bettrlabs

CloudLabs for Enterprise

Verified Manufacturer Integration

Digital-First R&D Ops

Ingredient + Packaging Sourcing

API & Private Dashboard Access

Request a Demo

Ready to Build the Future of Products?

Submit your first idea and get a simulation within 24 hours.